Challenges that US Digital Marketers Face in Measuring Their Company's Mobile Marketing, Jan 2018 (% of respondents)
This chart shows the challenges that US digital marketers face when measuring their company's mobile marketing. Responses include: data quality is hard to manage, measurement metrics is fragmented, and that data is hard to source, among others.
Data was provided to eMarketer by Tune.
Data is from the April 2018 Forrester Consulting report titled "Master Mobile Measurement to Transform Customer Relationships" commissioned by Tune. 300 decision-makers in mobile and digital marketing at 300 US organizations were surveyed during December 2017-January 2018. Tune is a provider of ... software for mobile marketing management and measurement.More