Consumers in Europe, Latin America and North America Who Are Satisfied with Their Loyalty Program Membership, by Category, Jan 2018 (% of respondents)
Data was provided to eMarketer by Bond Brand Loyalty.
Data is from the March 2018 Bond Brand Loyalty "The Loyalty Report 2018" in partnership with Visa. Over 50,000 consumers ages 18+ in 18 markets in Europe, Latin America and North America were surveyed. Internet users in North America (n=11,000+ in Canada and n=16,000+ in the US) were surveyed during December 2017-January 2018. Respondents in Europe (n=13,000+) and Latin America (n=10,000+) were surveyed during October-November 2017. The sample roughly resembles national proportions on age, sex, income, family and marital status, education and region.