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March 16, 2018

US Mobile Programmatic Display Ad Spending, 2016-2020 (billions, % change and % of total mobile display ad spending)


eMarketer estimates that by 2020, nearly $50 million will be spent on mobile programmatic display ad spending in the US, an increase from almost $20 million in 2016. Trends show that the percentage of total mobile display ad spending will reach nearly 90%.