March 6, 2018

US Mobile Ad Spending, 2017-2022

Description

This forecast shows spending on mobile advertising in the US. Mobile ad spending includes classified, display (banners, rich media, video and other), email, lead generation, messaging-based advertising and search advertising.

Note

Mobile ad spending includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media, search ads (including contextual text links, paid inclusion, ... paid listings and SEO), sponsorships, lead generation (referrals) and video (including advertising that appears before, during or after digital video content in a video player).More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.