Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.

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WHAT’S IN THIS ROUNDUP?

Our latest forecast on mobile ad spending
How consumers really feel about location data
How to improve your app’s visibility
How the IRI and GasBuddy are navigating the online-to-offline journey

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Mobile Measurement & Targeting Roundup

Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available.

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