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EMARKETER

Mobile Measurement & Targeting Roundup

Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available.

Article by eMarketer Editors  |  Aug 8, 2018
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Mobile Advertising
Mobile Apps
United States

Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.

Not a PRO user? You can download a complimentary copy here: Mobile Measurement & Targeting Roundup

WHAT’S IN THIS ROUNDUP?

  • Our latest forecast on mobile ad spending
  • How consumers really feel about location data
  • How to improve your app’s visibility
  • How the IRI and GasBuddy are navigating the online-to-offline journey
US Mobile Ad Spending, 2017-2022
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