US Millennial Female Internet Users' Primary Attitude Toward Their Spending Style, Jan 2018 (% of respondents)
Data is from the March 2018 Merkle and Levo report titled "Why Millennial Women Buy." 884 US female internet users ages 18-37 were surveyed online in January 2018. Merkle is a global performance marketing agency. Levo is a professional community for millennial women.