January 30, 2018

US Internet Users Who Only/Mainly Shop Digitally vs. In-Store, by Category, Nov 2017 (% of respondents)

Description

According to November 2017 data, the majority of US internet users will only or mainly shop in-store instead of online for furniture, DIY, household, and health & beauty. Most consumers will shop only/mainly via the internet, or both, for gifts, clothing, and electronics.

Methodology

Data is from the January 2018 BookingBug report titled "Modern Consumer Research: Top Retail Trends for 2018" conducted by MarketMeasures. 2,000 internet users ages 16+ in the UK (n=1,000) and the US (n=1,000) were surveyed online during November 10-15, 2017. The UK respondents were 50.6% female and ... 49.4% male. They identified their household income as less than £10,000 (13), £10,000 -£30,000 (42%), £30,000-£50,000 (25%), £50,000-£75,000 (9%), £50,000-£75,000 (4%) and prefer not to say (7%). The US respondents were 50.6% female and 49.4% male. They identified their household income as less than $20,000 (13%), $20,000-$40,000 (23%), $40,000-$60,000 (22%), $60,000-$90,000 (21%), $90,000+ (20%) and prefer not to say (1%). MarketMeasures used quotas for age, gender and region to make the samples nationally representative in both countries. BookingBug offers online booking solutions.More
Share

Chart Title

US Internet Users Who Only/Mainly Shop Digitally vs. In-Store, by Category, Nov 2017 (% of respondents)

Publication Date

January 30, 2018

Sources