Updated Chart Available
An updated version of this chart is available.
View the latest data
January 4, 2018

Platform that Offers the Highest Digital Ad Spending ROI According to US Senior Ad Buyers, Dec 2017 (% of respondents)


A 2017 survey found Google search was the top digital platform for return on investment of online advertising spending. Facebook was second with 30% of respondents. Ad exchanges, Instagram, YouTube and Twitter were at the bottom of the group.


Data was provided to eMarketer by Cowen and Company.


Data is from the January 2018 Cowen and Company "Ad Buyer Survey VI: Look for Digital Advertising to Grow Its Lead Over TV/Offline Advertising in 2018." Approximately 50 US senior ad buyers from various industries with an average ad spending of $298 million were surveyed during December 4-11, 2017.