Social Influencers Worldwide* Who Label Content as Sponsored**, Jan 2018 (% of respondents)
This chart shows if social influencers worldwide label content as sponsored or ad. The answers given were yes, no and only when I'm asked. The majority of influencers surveyed are from the UK and the US.
Data is from the January 2018 Zine report titled "Influencer Marketing: Science, Strategy & Success." 1,000 social influencers worldwide recruited from Zine's platform were surveyed online during November 2017-January 2018. The majority of respondents were from the UK and the US. Zine is an influencer software and marketing company.