January 25, 2017

Primary Social Media Platform Used by Social Influencers Worldwide* for Brand Collaborations, Jan 2018 (% of respondents)


A global survey of social influencers found Instagram to be the top platform used for brand partnerships. Blogs, YouTube, Facebook and Pinterest are other platforms used by influencers in cooperation with brands.


Data is from the January 2018 Zine report titled "Influencer Marketing: Science, Strategy & Success." 1,000 social influencers worldwide recruited from Zine's platform were surveyed online during November 2017-January 2018. The majority of respondents were from the UK and the US. Zine is an influencer software and marketing company.