Primary Marketing Trend for Which Marketing Executives Worldwide* Feel Most Unprepared in 2018 (% of respondents)
Global marketers were asked which 2018 trend they're most unprepared for and responses include AI, virtual or augmented reality, voice search, new social media services and other.
Data was provided to eMarketer by Conductor.
Data is from the December 2017 Conductor report titled "500 Marketing Executives Reveal Their 2018 Strategy." 500 marketing executives worldwide were surveyed in November 2017. 50% of the respondents were from the US. Respondents identified their company focus as B2B (29%), B2C (14%), both B2B and B2C (26%), agency (19%), nonprofit (6%), publisher (4%) and other (2%). Respondents identified their role as CMO (12%), director (52%), VP (20%) and other executive (16%) . Conductor is a web presence management and SEO company.