Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)

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WHAT'S IN THIS ROUNDUP?

• What social media marketers are up against and how AI can help
• Who, if any, are calling themselves experts on machine learning
• If consumers will ultimately accept AI-powered ads
• How Toyota and Intel are deploying the technology for targeting and content