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September 12, 2017
Online Video Ad Benchmarks Worldwide: Fraud* Rate, by Purchase Method and Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)
Methodology
Data is from the September 2017 Integral Ad Science "Media Quality Report H1 2017." The report is based on nearly 300 billion impressions in the US during H1 2017. Impressions include display and video ads purchased through publishers and networks/exchanges. Integral Ad Science is an ad verification company.Featured In
Why Some Video Ad Units Are Prone to FraudSources
Chart Title
Online Video Ad Benchmarks Worldwide: Fraud* Rate, by Purchase Method and Fraud Prevention Usage, H1 2017 (among impressions analyzed by Integral Ad Science)Publication Date
September 12, 2017