Metrics Used by UK and US Marketing Specialists to Measure Success of Celebrity/Influencer Campaigns, Sep 2017 (% of respondents)
UK and US marketing specialists were asked in September 2017 about which metrics they use to measure the success of celebrity or influencer campaigns. Responses include press coverage received on the back of it, web traffic generated, revenue generation, number of online mentions or times content ... was shared among others.More
Data was provided to eMarketer by Celebrity Intelligence.
Data is from the November 2017 Celebrity Intelligence report titled "The Age of Social Influence" in association with Fashion and Beauty Monitor. 270 UK and US marketing specialists were surveyed during August-September 2017. 47% of respondents were in-house marketers while 53% represented ... agencies/consultants/vendors. Celebrity Intelligence is an online resource to assist with celebrity engagement. Fashion and Beauty Monitor is an influencer marketing and PR solutions provider for the fashion, beauty and lifestyle industries.More