US Millennial Internet Users Who Would Be More Willing to Purchase a Product/Service if a Celebrity Endorsed It, Nov 2017 (% of respondents)
Respondents were asked, "Would a celebrity endorsement positively impact your willingness to purchase a product and/or service?" Data was provided to eMarketer by Roth Capital Partners (ROTH).
Data is from the November 2017 Roth Capital Partners (ROTH) "2017-2018 Millennial Survey" conducted by Research Now. 1,007 US internet users ages 17-37 were surveyed online in November 2017. Roth Capital Partners (ROTH) is an investment bank.