May 1, 2017

Share of Ad Budget Spent on Cross-Platform TV/Video Buys* According to US Agency and Marketing Professionals, 2015-2017 (% of total)

Methodology

Data is from the May 2017 Interactive Advertising Bureau (IAB) "Digital Content NewFronts: Video Ad Spend Study" conducted by Advertiser Perceptions. 358 US agency (47%) and marketing (53%) professionals from a variety of industries were surveyed online during March 15-April 2, 2017. All respondents ... were involved in digital video advertising decision-making, had $1+ million in total annual ad spending in 2016 and had at minimum a modest understanding of the Digital Content NewFronts. Respondents identified their job level as junior-level (19%), midlevel (director) (30%) and senior-level (VP+) (51%).More
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Chart Title

Share of Ad Budget Spent on Cross-Platform TV/Video Buys* According to US Agency and Marketing Professionals, 2015-2017 (% of total)

Publication Date

May 1, 2017