October 16, 2017

Leading Barriers to Achieving Their Company's Personalization Goals According to UK and US Marketers, April 2017 (% of respondents)

Methodology

Data is from the October 2017 Sailthru report titled "Decoding Personalization." 146 UK and US marketers in the commerce, publishing and retail industries were surveyed during April 2017. Sailthru aggregates and analyzes user data sets for companies to create personalized customer experiences.
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Chart Title

Leading Barriers to Achieving Their Company's Personalization Goals According to UK and US Marketers, April 2017 (% of respondents)

Publication Date

October 16, 2017

Sources