Change in Their Company's Prioritization of Marketing Attribution According to US Marketing Professionals, June 2017 (% of respondents)
NoteData was provided to eMarketer by Data & Marketing Association (DMA).
MethodologyData is from the August 2017 Data & Marketing Association (DMA) and Winterberry Group report titled "DMA Business Report: Economic Trend Monitor / January-June 2017." 141 US marketing professionals were surveyed online in June 2017. 81 respondents were marketers and 60 respondents were marketing services professionals, including agency services and technology providers. All respondents were DMA members.