Marketer demand for a more complete, holistic attribution approach is rising, but given the complexity and companywide participation needed to make it work, it's early days for those actively pursuing it. eMarketer has curated this Roundup of articles, insights and interviews to help you unravel identity and attribution.

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WHAT'S IN THIS ROUNDUP?

Where marketing attribution sits on the priority list
Why it may be in your best interest to revamp your data analytics
What's difficult about personalization
How Hootsuite and Mindshare put the customer at the center

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Identity and Attribution Roundup 2018

WHAT'S IN THIS ROUNDUP?

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