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EMARKETER

Identity and Attribution Roundup 2018

Article by Anna Haywood  |  Aug 8, 2018
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Identity Attribution Roundup 2018
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Topics
Marketing Technology
Personalization
United States

Marketer demand for a more complete, holistic attribution approach is rising, but given the complexity and companywide participation needed to make it work, it's early days for those actively pursuing it. eMarketer has curated this Roundup of articles, insights and interviews to help you unravel identity and attribution.

Not a PRO user? You can download a complimentary copy here: Identity and Attribution Roundup 2018

WHAT'S IN THIS ROUNDUP?

  • Where marketing attribution sits on the priority list
  • Why it may be in your best interest to revamp your data analytics
  • What's difficult about personalization
  • How Hootsuite and Mindshare put the customer at the center
Change in Their Company's Prioritization of Marketing Attribution According to US Marketing Professionals, June 2017 (% of respondents)
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