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August 15, 2017

Change in Their Company's Prioritization of Marketing Attribution According to US Marketing Professionals, June 2017 (% of respondents)

Change in Their Company's Prioritization of Marketing Attribution According to US Marketing Professionals, June 2017 (% of respondents)

Note

Data was provided to eMarketer by Data & Marketing Association (DMA).

Methodology

Data is from the August 2017 Data & Marketing Association (DMA) and Winterberry Group report titled "DMA Business Report: Economic Trend Monitor / January-June 2017." 141 US marketing professionals were surveyed online in June 2017. 81 respondents were marketers and 60 respondents were marketing services professionals, including agency services and technology providers. All respondents were DMA members.

Featured In

Identity and Attribution Roundup 2018 For US Marketers, Attribution Remains a Major Priority

Sources

Data & Marketing Association (DMA)

Winterberry Group

Share

Chart Title

Change in Their Company's Prioritization of Marketing Attribution According to US Marketing Professionals, June 2017 (% of respondents)

Publication Date

August 15, 2017

Sources

Data & Marketing Association (DMA)

Winterberry Group

Featured In

Identity and Attribution Roundup 2018 For US Marketers, Attribution Remains a Major Priority

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