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May 11, 2017

Digital Shopping Features that Would Influence Internet Users in North America to Be Most Loyal to a Brand, Product or Service, by Age, March 2017 (% of respondents in each group)

Note

Respondents were asked, "What future capabilities would keep you most loyal to a brand, product or service?"

Methodology

Data is from the May 2017 American Express report titled "Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences" conducted by Forrester Consulting. 1,027 internet users in North America ages 16-37 (including 510 ages 16-22 and 517 ages 23-37) were surveyed online in March 2017.

Featured In

Consumers Fret Over Gift Deliveries

Sources

American Express

Forrester Consulting

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Chart Title

Digital Shopping Features that Would Influence Internet Users in North America to Be Most Loyal to a Brand, Product or Service, by Age, March 2017 (% of respondents in each group)

Publication Date

May 11, 2017

Sources

American Express

Forrester Consulting

Featured In

Consumers Fret Over Gift Deliveries

Topics

Consumer Behavior Teens Digital Shoppers & Buyers Payments Adults Millennials North America

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