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October 8, 2025

AI-Driven Tools Lead 2026 Investment Priorities for B2B Marketers (% of B2B marketers worldwide*, Aug 2025)

AI-Driven Tools Lead 2026 Investment Priorities for B2B Marketers (% of B2B marketers worldwide*, Aug 2025)

Methodology

Data is from the October 2025 Content Marketing Institute (CMI) report titled "B2B Content & Marketing Trends: Insights for 2026" in partnership with MarketingProfs and Storyblok as cited in company blog. 1,015 B2B marketers worldwide were surveyed during June 24-August 14, 2025. Responses were primarily from North America.