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September 15, 2025
Measurement Methodologies Used by US Brand and Agency Marketers, July 2025 (% of respondents)
Note
Respondents were asked, "Which of the following measurement methodologies does your organization currently use? Select all that apply."Methodology
Data is from the September 2025 TransUnion and EMARKETER Survey "Marketing Measurement Confidence." 196 US marketing professionals were surveyed during July 2025. Among those surveyed, 112 were from an advertising agency, 84 were at a B2B or B2C company, and 167 were personally involved with ad placements or ad buying at their organization.Chart Title
Measurement Methodologies Used by US Brand and Agency Marketers, July 2025 (% of respondents)Publication Date
September 15, 2025