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March 31, 2025
Industry KPIs: US Beauty Return on Ad Spend (ROAS), by Platform, Q3 2024, Q4 2024, & Q1 2025
Methodology
Cart.com collects quarterly data across beauty, apparel, and lead generation sectors. This data encompasses 35+ beauty campaigns, 110+ apparel campaigns, and 40+ lead generation campaigns across paid search, paid social, and programmatic media. Campaign performance metrics are benchmarked and filtered for accuracy, focusing on engagement, conversions, and cost efficiency across targeted ad placements.Sources
Chart Title
Industry KPIs: US Beauty Return on Ad Spend (ROAS), by Platform, Q3 2024, Q4 2024, & Q1 2025Publication Date
March 31, 2025