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May 1, 2025
Most Major Media-Consuming Activities Are Digital, but Traditional TV Still Tops the List (average hrs:mins spent per day with select media by US adults, digital vs. traditional, 2025)
Note
Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult ... population according to the US Census Bureau 2010 release, not the number of users of each medium.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.Chart Title
Most Major Media-Consuming Activities Are Digital, but Traditional TV Still Tops the List (average hrs:mins spent per day with select media by US adults, digital vs. traditional, 2025)Publication Date
May 1, 2025