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May 31, 2025
Predicted Shifts in B2B Marketing Strategy for the Coming Year Among US Enterprise Marketers, March 2025 (% of respondents)
Note
Respondents were asked, “What’s the biggest shift you predict for B2B marketing in the next year? Pick one.”Methodology
Data is from the May 2025 EMARKETER and StackAdapt report "B2B Enterprise Advertising Survey." 110 US B2B enterprise brand and agency marketers were surveyed during March 2025. Respondents included 14.5% C-level executives (CIO, CTO, COO, CMO, etc.), 6.4% presidents, founders, or CEOs and 79.1% executive vice presidents, senior vice presidents, or vice presidents. No respondents were director level or below. Data reflects responses from senior marketing and executive leadership roles at B2B enterprises, ensuring insights are representative of strategic decision-makers.Featured In
B2B marketers under pressure prove ROIChart Title
Predicted Shifts in B2B Marketing Strategy for the Coming Year Among US Enterprise Marketers, March 2025 (% of respondents)Publication Date
May 31, 2025