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February 1, 2025

Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)

Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)

Methodology

Data is from the Febraury 2025 Dentsu report titled "GLP-1s: Impact on Consumer Categories" conducted by Toluna. 1,000 US adults ages 18+, including 200 who have ever been on a GLP-1 drug, were surveyed during January 20, 2025. Data was weighted to be nationally representative across age, gender, region, race, and ethnicity (using the latest publicly available US Ccnsus numbers).

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The Impact of Weight Loss Drugs 2025 GLP-1 users feel stronger ties to health and wellness brands

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Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)

Publication Date

February 1, 2025

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The Impact of Weight Loss Drugs 2025 GLP-1 users feel stronger ties to health and wellness brands

Topics

Prescription & OTC Drugs Food & Beverage Digital Health United States

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