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January 16, 2025
Aside From Peacock's Spike in 2024, Subscription OTT Apps Are Struggling to Grow User Time Spent (% change in average subscription OTT video time spent per day by US users, by platform, 2023-2025)
Note
Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users ... of each medium.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.Featured In
US Time Spent With Sub OTT Streaming 2025Sources
Chart Title
Aside From Peacock's Spike in 2024, Subscription OTT Apps Are Struggling to Grow User Time Spent (% change in average subscription OTT video time spent per day by US users, by platform, 2023-2025)Publication Date
January 16, 2025