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January 16, 2025
Level of Focus Among US Ad Buyers in 2025 for Select Ad Topics/Solutions, Dec 2024 (% of respondents)
Note
Respondents were asked, "Do you expect to focus more, less, or the same amount of time and/or resources in 2025 (vs. 2024) on the following?"Methodology
Data is from the January 2025 Interactive Advertising Bureau (IAB) "2025 Outlook Study." 200 US ad buyers were surveyed during November 13-December 6, 2024. Respondents represented buy-side ad investment decision-makers mainly at brands (40%), agencies (49%), and other (11%), with job titles of director+ (71%), manager (25%), or junior (4%).Chart Title
Level of Focus Among US Ad Buyers in 2025 for Select Ad Topics/Solutions, Dec 2024 (% of respondents)Publication Date
January 16, 2025