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August 1, 2024
Pharma's Digital Ad Spending Will Grow More Than 50% Between 2021 and 2025 (billions in US pharma digital ad spending and % change, 2021-2025)
Note
Historical digital ad spending data up to 2015 is derived from Interactive Advertising Bureau (IAB) and PwC data. Pharma includes drug manufacturers and researchers, vitamins and supplements, prescriptions, flea and tick drugs for pets, cold/cough medicine, over-the-counter allergy medicine, birth ... control, biotech companies, and animal pharmaceutical companies.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
Pharma's Digital Ad Spending Will Grow More Than 50% Between 2021 and 2025 (billions in US pharma digital ad spending and % change, 2021-2025)Publication Date
August 1, 2024