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November 12, 2024

Event Marketing Tactics US B2B Marketers Plan to Use in 2025, July 2024 (% of respondents)

Methodology

Data is from the November 2024 Sagefrog Marketing Group "18th Edition 2025 B2B Marketing Mix Report." 373 US B2B marketers were surveyed during June 12-July 12, 2024. Respondents were mainly from small and medium-sized businesses (89%) representing various industries in job titles that include manager or director (60%), coordinator or specialist (22%), or other (18% including vice president, C-Level, assistant, and other).

Featured In

How AI is changing events platforms

Sources

Sagefrog Marketing Group

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Chart Title

Event Marketing Tactics US B2B Marketers Plan to Use in 2025, July 2024 (% of respondents)

Publication Date

November 12, 2024

Sources

Sagefrog Marketing Group

Featured In

How AI is changing events platforms

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Marketing Tactics B2B Marketing United States

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