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November 11, 2024
US OTT Ad Spending Share, by Streaming Service, 2022, 2023, & 2024 (% of total)
Methodology
Data is from the November 2024 Sensor Tower report titled "State of Digital Advertising 2024: OTT Snapshot." Digital ad spending and impression estimates were compiled using Pathmatics by Sensor Tower Digital Advertising Insights and reflect estimated ad investments made by advertisers through August 31, 2024. Data includes select channels in each market and represent the totals for these channels only, not across all digital formats.Chart Title
US OTT Ad Spending Share, by Streaming Service, 2022, 2023, & 2024 (% of total)Publication Date
November 11, 2024