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November 11, 2024

US OTT Ad Spending Share, by Streaming Service, 2022, 2023, & 2024 (% of total)

Methodology

Data is from the November 2024 Sensor Tower report titled "State of Digital Advertising 2024: OTT Snapshot." Digital ad spending and impression estimates were compiled using Pathmatics by Sensor Tower Digital Advertising Insights and reflect estimated ad investments made by advertisers through August 31, 2024. Data includes select channels in each market and represent the totals for these channels only, not across all digital formats.

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Peacock fleshes out livestream advertising ahead of a blockbuster 2026

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US OTT Ad Spending Share, by Streaming Service, 2022, 2023, & 2024 (% of total)

Publication Date

November 11, 2024

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Peacock fleshes out livestream advertising ahead of a blockbuster 2026

Topics

Video-on-Demand (VOD)Digital Video Ad Spending United States

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