An updated version of this chart is available.
View the latest data
Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
November 18, 2024
Media Types That Will Present the Most Challenges for Brands Safety in the Next 12 Months According to US Marketing Professionals, Sep 2024 (% of respondents)
Note
Respondents were asked, "Which of the following media types will present the most challenges for brands safety in the next 12 months? (Select up to four.)"Methodology
Data is from the November 2024 Integral Ad Science, "The 2025 Industry Pulse Report: U.S. Edition" conducted by YouGov. 254 US digital media experts who use programmatic advertising were surveyed during September 2024 by YouGov. Respondents included ad tech, advertisers, agencies and publishers/platforms for the buy- and sell-sides.Chart Title
Media Types That Will Present the Most Challenges for Brands Safety in the Next 12 Months According to US Marketing Professionals, Sep 2024 (% of respondents)Publication Date
November 18, 2024