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October 1, 2024
Consumers Still Prioritize Branches When Selecting a New Bank (% of US checking/savings account users, Oct 2024)
Methodology
Data is from the October 2024 EMARKETER Survey titled "US Banking Consumer Habits." 1,325 US banking consumers were surveyed online during October 4-October 16, 2024. The survey mainly aims to gain insights into the consumers' banking journey in opening new bank accounts and purchasing bank products/services. It explores the channels that raise awareness of banking brands and offerings, the sources consumers rely on for research, the factors influencing conversions, and the key elements that foster trust in a banking brand. Respondents to the online survey were selected to closely align with the US population on the criteria of age (among ages 18-78), gender, household income, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.7 percentage points at the 95% confidence interval.Chart Title
Consumers Still Prioritize Branches When Selecting a New Bank (% of US checking/savings account users, Oct 2024)Publication Date
October 1, 2024