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September 3, 2024

Brand Loyalty of US Baby Boomers vs. Total Adults, May 2024 (% of respondents)

Brand Loyalty of US Baby Boomers vs. Total Adults, May 2024 (% of respondents)

Methodology

Data is from a September 2024 Morning Consult survey as cited in company blog. 2,208 US adults were surveyed online during May 23-27, 2024.

Featured In

US Digital Habits by Generation 2024Boomers show more brand loyalty than younger generations

Sources

Morning Consult

Chart Title

Brand Loyalty of US Baby Boomers vs. Total Adults, May 2024 (% of respondents)

Publication Date

September 3, 2024

Sources

Morning Consult

Featured In

US Digital Habits by Generation 2024Boomers show more brand loyalty than younger generations
Topics
Brand MarketingBaby BoomersAdultsUnited States
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Brand Loyalty of US Baby Boomers vs. Total Adults, May 2024 (% of respondents) | EMARKETER