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September 17, 2024

Features US Consumers Want in a Commerce Video Ad When Shopping, July 2024 (% of respondents)

Features US Consumers Want in a Commerce Video Ad When Shopping, July 2024 (% of respondents)

Note

Data was provided to EMARKETER by IAB.

Methodology

Data is from the September 2024 Interactive Advertising Bureau (IAB) report titled "Unconnected Commerce: The Disconnect Between Brands and Consumers in Digital Video Shopping" in partnership with Alter Agents. Over 1,000 US consumers ages 18+ and 300 marketers were surveyed during June 28-July 21, 2024.

Featured In

Consumers want commerce video ads to include product costs, demos

Sources

Interactive Advertising Bureau (IAB)
Alter Agents

Chart Title

Features US Consumers Want in a Commerce Video Ad When Shopping, July 2024 (% of respondents)

Publication Date

September 17, 2024

Sources

Interactive Advertising Bureau (IAB)
Alter Agents

Featured In

Consumers want commerce video ads to include product costs, demos
Topics
Digital VideoConsumer Attitudes on MarketingUnited States
Features US Consumers Want in a Commerce Video Ad When Shopping, July 2024 (% of respondents) | EMARKETER