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July 29, 2024
Would US TV Viewers Rather Avoid Ads or Save Money? (% of respondents, June 2021-June 2024)
Methodology
Data is from the July 2024 Hub Research report titled "TV Advertising: Fact vs. Fiction (Wave 7)." A US census-balanced sample of 3,000 US adults ages 14-74 were surveyed online during May 2024. All respondents watch at least 1 hour of TV per week.Chart Title
Would US TV Viewers Rather Avoid Ads or Save Money? (% of respondents, June 2021-June 2024)Publication Date
July 29, 2024