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September 1, 2024
Ways That US Marketers Are Trying to Augment Their Measurement Strategy Into the Future, July 2024 (% of respondents)
Note
Respondents were asked "How are you trying to augment your measurement strategy into the future?" (Select all that apply)Methodology
Data is from the September 2024 Snap and EMARKETER “Media Measurement Survey." 282 US marketers were surveyed during June-July 2024. Respondents included B2B or B2C brand marketers and agencies at companies, or had clients, who spent $500K+ in digital advertising during the past 12 months.Chart Title
Ways That US Marketers Are Trying to Augment Their Measurement Strategy Into the Future, July 2024 (% of respondents)Publication Date
September 1, 2024