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July 15, 2024

Top Reasons Why US Adults Have Canceled a TV/Streaming Service, June 2024 (% of respondents)

Top Reasons Why US Adults Have Canceled a TV/Streaming Service, June 2024 (% of respondents)

Methodology

Data is from the July 2024 Hub Research report titled "Monetization of Video." A US census-balanced sample of 1,600 US adults ages 16-74 were surveyed online during June 2024. All respondents have broadband access and watch at least 1 hour of TV per week.