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July 15, 2024

Current vs. Maximum Amount US Adults Spend/Willing to Spend Monthly on TV/Streaming Subscriptions, 2023 & 2024

Current vs. Maximum Amount US Adults Spend/Willing to Spend Monthly on TV/Streaming Subscriptions, 2023 & 2024

Methodology

Data is from the July 2024 Hub Research report titled "Monetization of Video." A US census-balanced sample of 1,600 US adults ages 16-74 were surveyed online during June 2024. All respondents have broadband access and watch at least 1 hour of TV per week.

Featured In

Ad industry and entertainment groups sue to block click-to-cancel ruleComcast secures rights for an eventual Peacock-Max bundle

Sources

Hub Research

Chart Title

Current vs. Maximum Amount US Adults Spend/Willing to Spend Monthly on TV/Streaming Subscriptions, 2023 & 2024

Publication Date

July 15, 2024

Sources

Hub Research

Featured In

Ad industry and entertainment groups sue to block click-to-cancel ruleComcast secures rights for an eventual Peacock-Max bundle
Topics
TVVideo-on-Demand (VOD)United States
Current vs. Maximum Amount US Adults Spend/Willing to Spend Monthly on TV/Streaming Subscriptions, 2023 & 2024 | EMARKETER