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July 31, 2024

Social, Search, and Retail Media Clickthrough Rates (CTRs) Worldwide, Q2 2023-Q2 2024

Methodology

Data is from the July 24 Skai "Q2 2024 Quarterly Trends Report." Information is based on $9 billion in ad spending over 5 quarters for over 1 trillion impressions and 14 billion clicks across multiple countries and industry categories running on the Skai platform on Google, Microsoft Advertising, Yahoo!, Yahoo! Japan, Baidu, Yandex, Facebook, Instagram, Pinterest, Snapchat, Apple, Amazon, Walmart, Instacart, and Criteo. Analysis is based on Skai advertisers with 15 consecutive months of performance data.

Featured In

Retail media ad growth outpaces search and social ad spending in Q2, despite rising costs Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year

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Chart Title

Social, Search, and Retail Media Clickthrough Rates (CTRs) Worldwide, Q2 2023-Q2 2024

Publication Date

July 31, 2024

Sources

Featured In

Retail media ad growth outpaces search and social ad spending in Q2, despite rising costs Search saw consistently higher clickthrough rates than social and retail media worldwide in the last year

Topics

Search Clickthrough Rate (CTR)Social Media Marketing Retail Marketing

Worldwide

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