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July 31, 2024
Social, Search, and Retail Media Clickthrough Rates (CTRs) Worldwide, Q2 2023-Q2 2024
Methodology
Data is from the July 24 Skai "Q2 2024 Quarterly Trends Report." Information is based on $9 billion in ad spending over 5 quarters for over 1 trillion impressions and 14 billion clicks across multiple countries and industry categories running on the Skai platform on Google, Microsoft Advertising, Yahoo!, Yahoo! Japan, Baidu, Yandex, Facebook, Instagram, Pinterest, Snapchat, Apple, Amazon, Walmart, Instacart, and Criteo. Analysis is based on Skai advertisers with 15 consecutive months of performance data.Chart Title
Social, Search, and Retail Media Clickthrough Rates (CTRs) Worldwide, Q2 2023-Q2 2024Publication Date
July 31, 2024