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December 19, 2023
Most Advertisers Are Interested in Commerce Media Offerings From Verticals Outside of Retail (% of retail media advertisers worldwide, Q4 2023)
Methodology
Data is from the December 2023 Criteo report titled "The Great DeFrag: How commerce media will unite advertising in 2024." 1,004 retail media professionals worldwide in 9 countries were surveyed during Q4 2023. Respondents were a mix of agencies (12%), brands (28%), publishers (12%), and retailers (46%).Chart Title
Most Advertisers Are Interested in Commerce Media Offerings From Verticals Outside of Retail (% of retail media advertisers worldwide, Q4 2023)Publication Date
December 19, 2023