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May 22, 2024

US Cookie vs. Cookie Alternative Programmatic Ad Buys, by Industry, Q1 2024 (% of total)

US Cookie vs. Cookie Alternative Programmatic Ad Buys, by Industry, Q1 2024 (% of total)

Description

wrong dupe creation by NC; should be inforgam —EV

Methodology

Data is from the May 2024 33Across "Programmatic Cookie Alternative Trends Report: Q1 2024." Results are based on advertiser data of 250 brands across 20 industries with over 1 billion monthly paid impressions and supply data of over 200 publishers across 10 categories with over 3 billion monthly paid impressions during Q1 2024.

Featured In

Q1 2024 update: Which industries still rely on cookies the mostGoogle suggests third-party cookies won’t go away

Sources

33Across

Chart Title

US Cookie vs. Cookie Alternative Programmatic Ad Buys, by Industry, Q1 2024 (% of total)

Publication Date

May 22, 2024

Sources

33Across

Featured In

Q1 2024 update: Which industries still rely on cookies the mostGoogle suggests third-party cookies won’t go away
Topics
HealthTravelMedia & EntertainmentFinancial ServicesAutomotiveTechnologyTelecomInsuranceFood & BeverageProgrammatic AdvertisingRetail MarketingUnited States