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May 1, 2024

Social Network Users Worldwide, 2022-2028 (billions, % change, and % of internet users)

Social Network Users Worldwide, 2022-2028 (billions, % change, and % of internet users)

Note

Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.

Methodology

Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.