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May 8, 2024
Location of Sponsored Products on Select US Retail Sites, Q3 2023-Q1 2024 (% of total)
Description
note for KPI: ordered the labels by decending order of headers ("top-of-page" then by "in-grid") because Macey's data looks weird at the middle of the 100% when ordered alphabeticallyMethodology
Data is from the May 2024 Crealytics "H1 2024 Sponsored Products Benchmarks Report." Crealytics analyzed publicly available desktop search results from 9 leading US-based retail media networks during Q3 2023-Q1 2024. Data is based on a representative set of more than 2,500 keywords in selected categories. Additionally, this report includes data from 3,500+ brands and the following sponsored ad units: in-grid, carousel, brand carousel, and video.Chart Title
Location of Sponsored Products on Select US Retail Sites, Q3 2023-Q1 2024 (% of total)Publication Date
May 8, 2024