Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 19, 2025
OOH spurs hike in awareness
Article |
Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
Article |
Aug 19, 2025
Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control
Article |
Aug 19, 2025
Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS
Article |
Aug 19, 2025
Another oral drug for weight loss delivers lower-than-expected results
Article |
Aug 19, 2025
Rising health concerns drive demand for NA and low-ABV options
Article |
Aug 19, 2025
American Express hit a volley back at rivals with expanded resort network and US Open offerings
Article |
Aug 19, 2025
T-Mobile’s privacy missteps, rejected appeal demonstrate risks of location data
Article |
Aug 19, 2025
Mastercard selects WPP Media for marketing, citing AI prowess
Article |
Aug 19, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 8, 2024
Location of Sponsored Products on Select US Retail Sites, Q3 2023-Q1 2024 (% of total)
Description
note for KPI: ordered the labels by decending order of headers ("top-of-page" then by "in-grid") because Macey's data looks weird at the middle of the 100% when ordered alphabeticallyMethodology
Data is from the May 2024 Crealytics "H1 2024 Sponsored Products Benchmarks Report." Crealytics analyzed publicly available desktop search results from 9 leading US-based retail media networks during Q3 2023-Q1 2024. Data is based on a representative set of more than 2,500 keywords in selected categories. Additionally, this report includes data from 3,500+ brands and the following sponsored ad units: in-grid, carousel, brand carousel, and video.Chart Title
Location of Sponsored Products on Select US Retail Sites, Q3 2023-Q1 2024 (% of total)Publication Date
May 8, 2024