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Explore our Research →The big answers: EMARKETER Daily quiz
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 2, 2024
Change in TikTok Usage* by US TikTok Users Who Have Noticed Shopping-Related Content Changes on the Platform, March 2024 (% of respondents)
Methodology
Data is from the April 2024 EMARKETER survey titled "US Social Commerce." 1,207 social media users in the US were surveyed between March 1 and March 14, 2024. The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content. Survey respondents were social media monthly users who either made online purchases via social media platforms or had been inspired by or discovered products on these platforms. They were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and race/ethnicity. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.8 percentage points at the 95% confidence interval.Chart Title
Change in TikTok Usage* by US TikTok Users Who Have Noticed Shopping-Related Content Changes on the Platform, March 2024 (% of respondents)Publication Date
April 2, 2024
