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March 1, 2024

US Creators' Social Media Earnings Are Fast Approaching the $15 Billion Mark (billions in US social media creator revenues and % change, 2021-2025)

US Creators' Social Media Earnings Are Fast Approaching the $15 Billion Mark (billions in US social media creator revenues and % change, 2021-2025)

Note

US-based creators can generate revenues from audiences or brands located inside or outside of the US.

Methodology

Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.