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March 1, 2024
Many Alternative Creator Revenue Streams Are Outpacing Sponsored Content Revenue Growth (% change in US social media creator revenues, by stream, 2024)
Note
US-based creators can generate revenues from audiences or brands located inside or outside of the US.
Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.
Many Alternative Creator Revenue Streams Are Outpacing Sponsored Content Revenue Growth (% change in US social media creator revenues, by stream, 2024)