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March 1, 2024
Marketing Channels That Are Effective/Highly Effective According to Marketers in the US and Europe, Jan 2024 (% of respondents)
Note
Respondents were asked, "Please rate the effectiveness of the following marketing channels for your organization."Methodology
Data is from the March 2024 Forrester Consulting report titled "Marketers Clearly Have Diverse Objectives In Today's Digital Environment" commissioned by Awin. 650 marketers in the US and Europe from various industries were surveyed during August 2023-January 2024. Respondents were based in the US (33%), UK (26%), Germany (25%), and France (16%) and were at the director level and above responsible for managing marketing budgets and leveraging affiliate marketing and tech platforms.Chart Title
Marketing Channels That Are Effective/Highly Effective According to Marketers in the US and Europe, Jan 2024 (% of respondents)Publication Date
March 1, 2024