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May 4, 2023

Hispanic Users Have a Higher Adoption Rate Than the Total Population on Most Leading Platforms (% of US Hispanic vs. total population, 2024)

Hispanic Users Have a Higher Adoption Rate Than the Total Population on Most Leading Platforms (% of US Hispanic vs. total population, 2024)

Methodology

Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.